SuperMarioLogan Wiki
SuperMarioLogan Wiki
Please note the following:
    • This page needs to be cleaned up in order to follow SuperMarioLogan Wiki's Manual of Style. You can help the wiki by cleaning up this page.
    • This article needs additional citations for verification. You can help the SuperMarioLogan Wiki by adding additional citations to it.
    • This article may contain language that may be offensive to some users.



Mr. Goodman, or simply Goodman, is one of the main characters of the SuperMarioLogan series.

He is the arch-enemy of Mario and Chef Pee Pee. He is a multi-billionaire, CEO and landlord. Mr. Goodman is a middle aged man who appears to be really tall, virtually towering over most characters in SML and has a deep voice and usually talks in a very angry like manner. He used to cuss or uses crude, sexual dialogue in every sentence, however, as of SuperBowserLogan, the cussing was dropped due to Logan's previous two channels getting demonetized for that. He is an evil, heartless man who does nothing but torture Mario, Bowser, and the rest of their family.

He also makes threats such as ripping off nipples and sewing his ballsack to people who don't pay their house payments, particularly constantly extorting Mario under the guise of house payments. In older episodes, when he was a cop, he was the arch-nemesis of Black Yoshi and Tyrone, and a best friend of Mario. In newer videos when he became a millionaire since he retired from his police job, he is now currently Mario‘s archenemy and/or sometimes Chef Pee Pee (possibly frenemy) when he cooks. He is the 3rd richest person in SML history, after King Strongbottom and his father Frank Goodman. He used to be known for his countless number of jobs, sometimes having them all at the same time. He also tends to find ways to not pay for anything and hide his money from the IRS so he can stay rich forever.

Not only is he rich, but he is rich in an angry, mean, cranky or antagonistic way. He only loves his money and only needs his money. Rather than evicting Mario when he does not pay his house payments, he tries threatening him when he says he will bite off his testicles, and wants Mario to feel pure pain to his body. He lost his Rosso Mars 2018 Lamborghini Huracan Performance and his Rosso Mars 2015 Lamborghini Aventador, because of the recent divorce of Chilly and Logan and they have no scene for them to have a car. In previous episodes, he rode a Barbie bike to Mario's house for his house payment.

In recent episodes, Goodman isn't as demanding and he won't be mad the first time Mario meets him.


Mr. Goodman was born on August 16, 1960, and has 11 unnamed twin brothers. He was descended from his great grandfather Jimmy John Goodman who lived during the late 19th century.

During his childhood, his mother often cooked him, blue waffles, for dinner, and he has fond memories of it.

During his adulthood, he won a national bowling championship in his early 20s. He later moved to Loganville and had a very successful job in the police department and later got married in the late 1990s and had a son named Richard Goodman in the late 2000s and divorced his wife when his son was 2.

He was the head police chief from 2009 up to 2015 and was the landlord of the apartment complex where Mario lived.

He's now the owner of GoFundMe, Walmart, Nintendo, Domino's Pizza, Goodman Bank and Trust, and Jimmy Johns.

He used to dislike crimes and criminals, but now, he loves crimes, and he loves criminals (he himself is heavily implied to be a powerful crime boss), but he does not like crimes that happen to him, which could mean criminals stealing his cash and he does not like working for criminals.

As of today, he has stopped being a good guy and spends his days dealing with his now arch-enemy Mario, becoming a millionaire, and taking over the world.


In the older episodes of SML, Goodman used to be a very benevolent person who helps others when they have problems. However, since the later episodes, he is no longer the man that he used to be: he became an evil, selfish, greedy, and overreacting crime lord who will commit murder just to steal money from the working class.

He usually tortures Mario by threatening to either kill him or take everything he owns if he doesn't fix his problems or give him money. This makes Mario afraid to even stand up to him.

He's always trying to get money, even if it means suing companies for little to no reasons, like water on the floor or being slightly hit by one of the company's cars.

Whenever a person is late on paying their debt to him, he flips out, insults them, and says they f**ked him. He is a complete tyrant and will constantly bully Mario and even threaten him with cruel and unusual punishments since the police are incredibly corrupt and take bribes without hesitation, essentially allowing Goodman to use the police as his personal army to enforce his reign of terror. And even then, people like Mario don't have any debts to him, rather he is extorting them and knows he can get away with it because every police officer in the county accepts bribes without a second thought.

These threats include biting off Mario's ballsack, sewing his ballsack to Mario's mouth, tearing off Mario's nipples by giving him a purple nurple and then eating his nipples, turn Mario's balls into applesauce, stretching Mario's nipples out to use as a jump rope, shoving a screwdriver up Mario's ass, and using a machine created by Dr. Finklesheetz to enlarge Mario's nipples and then eat them. He also likes ripping people's balls off and eating them. He once managed to eat Black Yoshi's nipples in retaliation for the latter scamming him during the coronavirus pandemic.

He claims that he threatens to do these things to give Mario a visual of the pain he “causes” Goodman every time he inconveniences him.

Goodman is also extremely sexist, once threatening to take Rosalina from Mario if he didn't pay his bills, as if she were Mario's property.

Goodman occasionally also shows a dumber side. For example, he agreed with Jeffy that 8-4 equals to 8, self-harmed himself by squeezing his scrotum when Mario asked him for $15,000 to bail Black Yoshi out of prison and thought he was dead when Brooklyn T. Guy deactivated the fuse-box in order to steal his watch.

Goodman shows absolutely no signs of empathy and/or sympathy, as when Brooklyn Guy lied that he needed his car in order to save orphans, Goodman refused and told him that it was not his problem. Occasionally, he's shown to be an abusive father towards his sons, Richard and Benjamin, like smacking Richard's Air Pods off his ears and leaving Benjamin with Mario after stating he didn't want him. He is fully aware that he is a bad person and it physically pains him whenever he does something nice, such as when he finished paying off Mario's house for him after winning the lottery using a ticket he stole from Mario. Goodman also was trying to win the get out of hell pass since he knows what he is doing is bad, and wanted to avoid having to face the consequences of his actions come his judgement day, but the costume contest claiming to give it to the winner was nothing more than Craig's weird brand of evil. This also shows he is aware of his bad actions, but instead of trying to stop, he still continues doing them.

Despite everything, though, Goodman has shown signs that his old self is still buried deep down. In Attack of the Killer Shrimp!, he begged Dr. Fredrick Finklesheetz to save the Earth from an asteroid, and in Precious's Biggest Fan!, he's visibly shown holding back tears while reporting on Precious's death, showing that even he was a fan of her music.

Personality Traits

  • Formerly:
    • Happy
    • Brave
    • Kind
    • Heroic
    • Mature
    • Caring
    • Nice
    • Helpful
  • Currently:
    • Angry
    • Mean
    • Ungrateful
    • Rude
    • Uncaring
    • Greedy
    • Hot-tempered
    • Unhelpful
    • Still happy (when Mario gives him his house payment)
    • Stubborn
    • Strict
    • Sadistic
    • Unkind
    • Childish
    • Evil
    • Psychopathic
    • Irresponsible
    • Loud
    • Irritable
    • Callous


  • 2008\14 Police Car (formerly)
  • Tesla Model S (formsrly)
  • Rosso Mars 2018 Lamborghini Huracan Performante (formerly)
  • Rosso Mars 2015 Lamborghini Aventador LP700-4 Roadster (formerly)
  • 2020 Corvette C8
  • Ferrari 812 superfast
  • Lamborghini Aventador SVJ


  • "Breaking news, m'kay!"
  • "M'kay."
  • "Give me your house payment!"
  • "Ew, poor!"
  • "I'm coming for your balls and nipples."
  • "Ah."
  • "You are so f***ed!"
  • "Well there is one thing Mario, Let me in my house and I'll explain"
  • "You are so done. I'm about to Orange Justice all over your face."
  • "You f***ed me... you f***ed me hard!"
  • "Mario, give me your hat."
  • "She was doing Downward Dog, and I was doing Upward Me."
  • "Are there any yoga instructors doing Downward Dog?"

Likes and Dislikes


  • Jobs
  • Big balls
  • Being rich
  • Being evil, rude and spoiled (currently)
  • Filet Mignon (favorite food)
  • Swearing
  • Smacking Richard Goodman's Airpods out of his ears
  • Principal Steinbeck
  • Looking at how rich he is
  • His Lamborghini
  • His new Tesla
  • Mario (currently)
  • Mario's nipples
  • Mario's Hat
  • Mario's testicles
  • Craig the Devil (sometimes)
  • Performing strange acts with his testicles
  • Companies
  • Being nice (formerly)
  • Suing companies
  • His new black “elephant a**hole (anus)” suit
  • Being richer than he already is
  • Being selfish about money
  • Eating testicles
  • Testicle soup
  • His hot yoga instructor
  • Going to hell
  • Drugs (currently)
  • Guns (currently)
  • Money
  • Doubling his money
  • Torturing everyone (a lot)
  • Bubbles (currently)
  • Killing people in general (especially people who missed their payments)
  • Sewing his Testicles to people who missed their payments
  • Saying "M'kay" in a similar way to Mr. Mackey from South Park (mostly formerly, but also currently in news segments only)
  • Being mean (currently)
  • Jeffy (mostly, because he felt bad for him in Jeffy's Bad Word!)
  • Drug dealers
  • Crimes (currently)
  • Committing crimes
  • Jeff Bezos
  • Criminals (currently)
  • Being a criminal (currently)
  • Being a cannibal
  • Severing people's testicles (whenever they missed their payments)
  • Helping people (formerly)
  • Tearing off people's nipples (whenever they missed their payments)
  • Giving people testicles and death threats
  • Conning people
  • His Glock
  • His insane wealth
  • Pushing people and making them jump off of cliffs, skyscrapers, semi-trucks, and more
  • Protect the Harvest
  • Abusing people (currently)
  • Animal cruelty (currently)
  • Beating people up
  • Screaming super loud in people's ears
  • Nipples
  • Testicles
  • Shooting people with his Glock
  • Shrooms
  • Meth
  • Smoking meth
  • Interrupting people (currently)
  • Getting and collecting every single payment
  • California
  • Los Angeles
  • The Los Angeles Lakers
  • The STAPLES Center
  • Ass Pounders 2
  • Suicide
  • Rich people
  • Richard Goodman (only for shitting gold bricks according to Benjamin)
  • Trying to kill Mario when he misses his house payment
  • His cool baby
  • Being strict
  • Making fun of people's cooking and then rejecting it[3][4]
  • Woody
  • Snitching
  • Praising himself
  • Being a snitch
  • Ruling over the working class with an iron fist
  • Black Yoshi (sometimes)
  • Threatening people
  • Anime girls
  • Being the mascot of Nintendo
  • Stalking people
  • Wanting his way
  • Insulting others (currently)
  • Violence (currently)
  • Child abuse
  • Yelling (currently)
  • Punishing his son
  • Racism
  • Far-right ideologies (Nazism, Fascism)
  • Kidnapping people (currently)
  • People suffering from COVID-19
  • Tyrone (currently)
  • Whippingcrram (the artist, possibly not)
  • Gorgeous art from whippingcrram (sometimes)
  • Craig The Devil (sometimes)
  • Behaving like a dictator
  • Blue Waffles (because his mom made them during his childhood)
  • Oppressing people
  • Enriching himself
  • Being Greedy
  • Faking his Injuries and pretend he is hurt as an excused
  • Tortures Mario to makes look Miserable
  • Bribing the Authorities (such as he Gave money to Brooklyn Guy in the video "SML Movie: Jeffy's Driver's License")
  • Pranking and Fooled Marvin
  • Backstabbed
  • Get away with it for no Reasons
  • Money
  • Jokes (Sometimes)
  • Cursing Out
  • Lying
  • Being Corrupted and Cruel
  • Cares about himself


  • Crimes (formerly; unless they happen to him)
  • Criminals (formerly)
  • Lack of Money
  • Drug dealers (formerly)
  • Little tic tac balls
  • Being nice (currently)
  • Black Yoshi
  • Craig The Devil
  • Craig Junior
  • Helping people get out of jail
  • Mario (sometimes)
  • Rosalina (he threatened to take her away from Mario and thinks she's a gold digger when she clearly isn't because she hates money)
  • Chainsaws in apartments
  • Someone not making a payment (especially Mario)
  • Going to North Korea as a punishment
  • Being killed by North Koreans as a punishment
  • The North Korean Kim dynasty
  • Left-wing ideologies (Marxism-Leninism, Maoism, etc.)
  • Prank calls
  • Helping people
  • People trying to "f**k" him
  • His ex-wife (for cheating on him in Chef Pee Pee's New Job!)
  • Brooklyn T. Guy's mischief
  • Being poor
  • Cranberry sauce
  • Cheerios
  • Stuffings
  • Carrot pepper pants
  • Bowser
  • Bowser Junior (in Bowser Junior's Credit Card!)
  • Bubbles (formerly)
  • Being broke
  • Men marrying gold diggers
  • Being asked for money
  • Thanksgiving
  • Telling the truth
  • Doing nice things (as it physically hurts him)
  • Broken Glass
  • Jeffy (in Jeffy Gets a Job! and Mario Sells Jeffy!)
  • Criminals working for him
  • Criminals stealing his money (despite being a criminal and stealing money himself)
  • Chef Pee Pee’s cooking
  • Getting arrested (though it has never been seen)
  • Jail (despite formerly putting criminals into jail cells)
  • Brad Keselowski
  • Getting beaten, abused and tortured as payback
  • Richard Goodman
  • His former yoga instructor (since he has to pay child support to her and has part custody of Benjamin)
  • Benjamin Goodman (possibly, since he has to pay child support to his mother who also has part custody of Benjamin)
  • Going to heaven
  • God
  • Jesus Christ
  • Taxes
  • Poor People
  • Nice people (currently)
  • Praising others (currently)
  • Going to church
  • Not getting his way
  • Using his manners (currently)
  • Being called by his first name
  • His credit card getting stolen
  • Working
  • McDonald's
  • Apologizing (currently)
  • Other guys taking his waifus
  • Christianity
  • People Recovering from COVID-19
  • Tyrone (formerly)
  • Being killed by Mario and Chef Pee Pee
  • His life
  • Chef Pee Pee
  • Bad drawing/art and gifts
  • Bowser Junior spending his money on Pokémon Cards (Which He calls them Poke-Me-Man Cards)
  • The IRS (because they want Goodman’s money)
  • Being shot in the head with a nerf bullet
  • Suffering from COVID-19
  • Hansel
  • Poverty
  • Poor countries
  • Calls him Greedy
  • Police
  • Backstabbed
  • Lying
  • Take his Money Away
  • Pranked or Fooled by Mario(Marvin)
  • Jokes
  • Earth
  • Everybody
  • Calling him Corrupted or Cruel Person
  • Family
  • Losing his Money {Inspired by Mr. Krabs from Spongebob Squarepants}
  • Other Goodman (Possibly his Identical Twin or his Doppleganger)[Unknown, but it's just a Theory]

Criminal Record

Goodman has committed the most crimes and felonies out of every other character in the franchise. He even has a longer list than Black Yoshi, Jeffy, Brooklyn T. Guy, and Bowser Junior, who are also known for committing crimes. Goodman, though, believes that because he's so rich that he's above the law and has constantly avoided every form of justice. The crimes he committed are listed below.

  • Attempted Kidnapping: In the final episode of Mario and Bowser's Stupid and Crazy Adventure, he tries to send Baby Peach to Child Protection Services as a police officer, even though Mario tells him that he is her father.
  • Filing A False Report: In Chef Pee Pee Quits! Part 2, he lies to Chef Pee Pee that Tyrone beat him up after he came out of his car, even though he never did so.
  • Cannibalism: In Nintendo Switch, he stated that he ate human testicles. He even implied that he eats nipples and ballsacks from anyone who misses their house payments. In Black Yoshi's Big Bamboozle!, he ate Black Yoshi's nipples, even though Black Yoshi totally deserved it.
  • Murder: In Lance's character Q&A, he implied that he killed people by severing their testicles whenever they missed their payments. In Bowser Junior's 1st Grade! Part 3 (when he was a good person), he stated that he has killed lots of people while as a police officer, though given his line of work at the time, it was most likely justified if these people were criminals who started shooting or attacking first. In Chef Pee Pee Quits! Part 3, he forced Chef Pee Pee to run over Patrick using his police car. He also shot Mario with a Nerf gun in the Jeffy's Homework! (remake). In Jeffy's Butler!, Chives stated that he kills his butlers who stand up to him and try to quit their job.
  • Death Threats: In Scooter The Rapper!, Goodman threatened to kill Mario if he didn't pay his house payment, using a lightbulb as an analogy.
  • Theft: He stole Jeffy's $1,000,000 check in Jeffy's Shirt!, Mario's lottery ticket in Jeffy's Paper Shredder!, and Mario's driver's license after he accidentally hit his Lamborghini. In Bowser Junior's Credit Card!. In various SML Movies, he steals Mario's hat which he dislikes about Mario. In Scooter's Birthday!, he stole Chuck E. Cheese’s after it went bankrupt then renamed the restaurant is call Goodman E. Cheese’s with a picture of him.
  • Arson/Defacing Currency: He burned his own $50,000 after refusing to let Chef Pee Pee borrow them for founding a restaurant called "Bone Apple Titty" in Chef Pee Pee's Restaurant!.
  • Bribery: In Jeffy's Drivers License!, he bribes Brooklyn Guy $130, so he will launch a missile with Mario's driver's license to the sun and prevent Mario from getting a new license. It's heavily implied he does this on a regular basis to get away with his actions, and that the entire Pensacola PD is incredibly corrupt and willingly turns a blind eye to Goodman's criminal empire.
  • Vandalism: In Jeffy's Driver's License!, he destroyed Mario's driver's license by launching it with a missile to the sun. In Jeffy's Yard Sale!, he wrecked Jeffy's toy robot after Jeffy sells the house.
  • Personal Injury Fraud: In The Fender Bender!, after Mario accidentally hits his Lamborghini, Goodman lies about his neck and back being broken even though he's completely fine and he's "paralyzed as f**k" when Mario does it a second time. Later in Jeffy Plays Baseball!, after getting hit with Jeffy's baseball bat, Goodman fakes a paralysis. In Mr. Goodman's Clone!, he conspires with Brooklyn T. Guy to commit insurance fraud.
  • Insurance Fraud: In The Fender Bender!, he illegally sued Domino's Pizza when they literally did nothing to "injure" him. He does this again to Amazon in Don't Tell Goodman!, but Jeff Bezos also sues him.
  • Tax Evasion: Since he hates giving money, as hinted in Black Yoshi's Black Friday! and Mr. Goodman's Baby!, Goodman stated that he refuses to pay his taxes. In Mr. Goodman's Baby!, Benjamin Goodman's toy said that money goes to your Swiss bank account so the IRS can't find it. In Rich Mario!, Goodman leaves all his gold with Mario so that the IRS won't take any money from him.
  • Overbilling/Usury: In The Rings!, Goodman states he'll get Mario's house back if Mario pays him 1,000% interest. In Florida, the max amount of interest is 25% and loans with a rate above 45% are punishable as a third-degree felony.
  • Mutilation: He threatened to "maim" Mario in Black Yoshi's Job Interview! if he didn't pay his bills.
  • Animal Cruelty: In A Message From Mr. Goodman, he shoves a cat sitting next to him.
  • Poaching: Goodman says that his black suit is made out of an elephant's a**hole, which might mean he supports poaching as it's illegal to kill an elephant, due to elephants being a protected species. He also has murdered baby seals as he revealed his shoes are made of baby seals in Mr. Goodman's Credit Card!.
  • Adultery: He had an affair with a yoga instructor, slept with her which resulted his son, Benjamin Franklin Goodman. He also had a maid who have sexual relations with him.
  • Sexual Harassment: Goodman's known for delivering sexual threats to Mario. In The Watch!, he threatens Mario by trying to shove a screwdriver up his anus and sew his ballsack to Mario's mouth in The Diamond! so he cannot speak. Goodman is also extremely sexist, as he views women as property. In Jeffy's Piggy Bank!, he treats women as property, threatening to take Rosalina away from him and smack her in the face with his "watermelon ball-sack", and in Mario's New Hat!, he constantly calls Rosalina a gold-digger.
  • Incitement: In Lance's CHARACTER Q&A!!!, Goodman tells people how to get paid by committing a crime. He also encourages a fan to commit fraud.
  • Public Urination: He pees in Mario's sink in Black Yoshi's Job Interview!
  • Child Abuse: At the end of Mr. Goodman's Son!, he smacks Richard's airpods off and tells him to get in the car. In Jeffy's Yard Sale!, he may have spanked Jeffy for selling Mario's house, due to the fact that Mario still owed Goodman house payments.
  • Attempted Murder: In Invisible Jeffy!, Goodman shot Jeffy after he attempted to steal his money, this is similar to when Toad shot Jeffy in Jeffy The Rapper!
  • Mail Snatching: In Jeffy's Piggy Bank!, he checks Mario's mail. It's a federal crime to snatch a letter from someplace other than your own mailbox.
  • Illegal Parking: In Jeffy's Drivers License!, he parks in front of Mario's driveway. Though it isn't really a crime, a dropped wheel over a curb or even blocking someone's driveway is a parking offense.
  • Child Abandonment: He leaves Benjamin Goodman with Mario in Mr. Goodman's Baby! for Mario to look after until he was 18 although at the end of the video he took his son back only because he found out that having more kids lower the payment of taxes.
  • Failure To Pay Child Support: In Mr. Goodman's Baby!, Goodman leaves Benjamin Goodman with Mario so he won't have to pay child support. For civil contempt, this can lead up to approximately half a year in prison and even a life sentence for criminal contempt.
  • Spam Link: In Jeffy's New Toy!, Goodman sends a spam link of a really sexual movie called Ass Pounders 2.
  • Assault: In Jeffy's Yard Sale!, Goodman spanks Screwball for buying Mario's house for $1. He then proceeds to do the same thing to Jeffy.
  • Assaulting An Officer: In Mr. Goodman's Credit Card! he elbows Brooklyn T. Guy (as a cop) in the stomach multiple times.
  • Cop Contemption : Goodman's shown to use cruel and offensive behavior towards Brooklyn T. Guy (as a cop) in Mr. Goodman's Credit Card! It isn't really a crime, but it's also a bad idea, as police officers have the power over you to do anything justifiable.
  • Trespassing: Goodman's always shown up on Mario's property and he's always stepping foot into his house either unwanted or uninvited.
  • Conspiracy: While this is also on Mario's part, Goodman bets his money to the Loan Dolphin, a former hitman, to try and double his money in The Bet! And In Chef Pee Pee Quits Part 5 he sent Chef Pee Pee To Freddy Fazbear‘s Pizza. In Mr. Goodman's Father!, he and Marvin try to kill his father and dress up as his cat, Mrs. Puffy Pants, so he can get his trillions of dollars.
  • Torture: As stated before, he's severed testicles and eats nipples and ballsacks from anyone who misses their payments.
  • False Termination: In Chef Pee Pee Quits! Part 3, he fires Chef Pee Pee from his police officer job for tazing Bowser, who was outright beating up Junior for calling the police and complaining about not getting a taco from Bitterman Carlito. In Chef Pee Pee Quits! Part 4, he fires Chef Pee Pee from his job at Goodman Enterprises, saying that he f****d him up, when in reality, Margaret, Bitterman Carlito, and Tyrone kept changing the subject over the phone to get out of paying their bills. He also terminated Mario from Nintendo in Jeffy's New Dad! even though Mario was wrongfully convicted of a crime he didn't really commit.
  • Vigilantism: In Black Yoshi's Big Bamboozle!, he carried out his own justice on Black Yoshi for scamming him by biting off his nipples.
  • Slavery: He bought Jeffy in Mario Sells Jeffy! although he later give him back to Mario for free.
  • Domestic Abuse: He physically and emotionally abuses his son Richard, raising him to be a carbon-copy of himself and his eventual successor.
  • Driving Violations: In Joseph The Hero!, he uses his phone while driving his blue Lamborghini.
  • False Advertising: In Jeffy's Broken Toy!, he scams Mario out of $30 and refuses to refund the money. His advertisement clearly lies and exaggerates the claims. However, he gives Mario a 25% off coupon for Victoria's Secret to make up for the money.
  • Witness Intimidation: In Mr. Goodman's Revenge!, he forces Mario to be his maid so he'll drop the charges on Rosalina.
  • Face Mask Violation (COVID-19 exclusive): In Scooter's Birthday!, he can be seen working in Goodman E. Cheese’s during the COVID-19 pandemic but he is not wearing a face mask. In The Hypnosis Ray!, he can be seen working in the movie theater as an usher during the COVID-19 pandemic. Unfortunately, he is not wearing a face mask. However, it’s possible that the theater had lifted it’s mask policy.
  • Black Market Trading: In Jeffy The Explorer!, he and Brooklyn T. Guy traded Windowa's binoculars for $50,000 to the Loan Dolphin.
  • Employee Abuse: He is very abusive to his butler Chives.
  • Beastiality: In Mr. Goodman's Father!, he "married" and then "divorced" Mrs. Puffy Pants.

Death Count


  • News reporter (mostly)
  • Police commissioner (Older Episodes 2008-2016)
  • Teacher (Older Episodes 2008-2016)
  • GameStop employee (Black Yoshi Call Of Duty only)
  • Business owner
  • CEO of GoFundMe (Offered to change it to Gof**kMe in Black Yoshi's Scam!)
  • Lawyer
  • Judge
  • Doctor (rarely)
  • Banking Home Employee
  • Importer Deals co-founder
  • TV repairman (Bowser's Broken TV only)
  • Owner of Goodman Bank and Trust
  • Clerk
  • Senior Citizen Nursing Home Employee (Older Episodes)
  • Owner of Goodman Enterprises
  • Locksmith
  • Genie (Bowser Junior's Three Wishes only)
  • Movie theater usher (Bowser Goes To The Movies! only)
  • TV presenter
  • The Host of The Dr. Goodman Show (Jeffy's Bad Word! Only)
  • The landlord of the Apartment Complex
  • The Host of The World's Smartest Person Contest
  • Chef
  • CEO of Walmart
  • CEO of Domino's Pizza
  • CEO of Nintendo
  • CEO of MetLife (the reason Snoopy was fired)
  • CEO of FirstEnergy
  • Co-owner of Protect the Harvest (the possible reason he made his elephant a**hole suit)
  • Priest
  • Superintendent of Special Needs Schooling (Jeffy's Homework! Only)
  • Murderer (When someone doesn't do their house payment)
  • Con Artist
  • Mob boss of Escambia County
  • Owner of Jimmy Johns
  • Owner of the news station
  • Mascot of Nintendo
  • Torturer
  • Owner of Goodman E. Cheeses (after Chuck E. Cheese went bankrupt in Scooter's Birthday!)
  • CEO of Stretchy Spider-Man Toys
  • CEO of McDonalds
  • CEO of Burger King
  • CEO of KitKat
  • CEO of Lucky Charms
  • CEO of State Farm
  • CEO of Cocoa Puffs
  • CEO of Trix
  • CEO of Goldfish
  • CEO of Cheetos
  • CEO of Skittles
  • CEO of Huggies
  • CEO of Red Bull
  • CEO of KFC
  • CEO of Frosted Flakes
  • CEO of Kool-aid
  • CEO of Arby's
  • CEO of Allstate


  • He stated that he has 11 identical brothers.
    • In "Black Yoshi's In Trouble!", during the scene where Black Yoshi goes to court, two Goodmans appear in the court.
    • In Black Yoshi’s New Call of Duty, two of his twin brothers work at multiple GameStop stores in town. A third Goodman is a police officer stating that his twin brother works at GameStop.
    • Additionally, in Bowser Junior's Painting!, just as Goodman is about to go over to Jacques Pierre Francois to interview him about his painting, The Sneeze, another Goodman is the one that interviews Jacques.
  • Before The Koopalings! Part 2, Goodman used to be a good person, helping out people as a police officer and following the law. It’s never explained why Goodman not only turned cruel and mean, but became the world's richest man but for some reason, Logan and Lance refuse to talk about why Goodman went through such drastic changes.
  • Goodman is played by the Sunny Toys GS4309 28" Groom puppet. He was first played by the GS4302 Dad in Blue Suit puppet.
  • Goodman is Lance and Elaina's favorite character. He is also among Logan's favorite characters as long as he does not have to hold back on inappropriate jokes with him.[5]
  • He owns a red Lamborghini Aventador LP700-4 Roadster.
  • He has a Louis Vuitton Gold Toilet.
  • According to a character, Q&A on Lance's channel, Goodman's first name is “Mister”.
  • He may be bisexual, as shown through certain gay threats he's placed on Mario.
    • In Nintendo Switch, he threatens to bite Mario's nut sack off.
    • In The Diamond!, he threatens to sew his ballsack to Mario's mouth.
    • According to a character Q&A on Lance's channel, one of the reasons Goodman makes these threats (particularly the ballsack-related ones) is because he has a collection of people's severed testicles (white pearl-colored bubble gum balls), which he calls his “ball jar,” and he wants to add to his collection. Another reason he makes these threats is so he can give people a visual of the pain they “cause” him by missing their house payments.
      • According to the same video, he shoves an unsolved Rubik's Cube up his anus every time he goes to Mario's house to collect his monthly house payment. If Mario doesn't have his house payment, Goodman feels like he has been “f**ked” hard enough for the Rubik's Cube to get solved while it is in his ass.
  • He is similar to Gilbert Huph from the 2004 animated film, The Incredibles because both characters are CEOs involved with fraud.
  • In "Black Yoshi's In Trouble!", it is revealed that Goodman has a credit card reader in his mouth when Mario pays him for Black Yoshi's $5,000 bail.
  • He used to be the main cop of the series, overtime Brooklyn guy has now gained the cop main recurrences.
  • As the series has progressed, Goodman's voice has gotten less deep and closer to Lance's natural voice.
  • He has the second most jobs in the SML universe, first being Brooklyn T. Guy.
  • In his first appearance back in 2009, he was a regular police officer and he didn't say his catchphrase "M'kay."
  • His voice and his former catchphrase "m'kay" can be similar to Mr. Mackey from the TV show, South Park as both say it at the end of their sentences. This is further fueled by his “drugs are bad, m’kay” speech, another trope used by Mr. Mackey, and their voices sound somewhat similar to each other.
    • As of July 2017, Goodman doesn't use his catchphrase "M'kay" with the one exception for when he does his ”breaking news, m’kay” spiel.
  • In most of his later videos like "Bowser Junior's Painting!" or "Bowser Junior's Credit Card!", he seems to curse and say words like f**k, which are uncensored by Logan, Goodman used at the end of the video. This is a reference to the 1983 movie Scarface where Alejandro Sosa says to Tony Montana "I only tell you one time. Don't f**k me, Tony. Don't you ever try to f**k me." (Probably forgotten or not done on purpose.)
  • In "Bowser Junior's Credit Card!", Goodman has the longest quote in the history of SML.
  • In the World's Smartest Person Competition, he had a habit of calling Jackie Chu racist names, such as "Ping-Pong table", "sweet-sour chicken" and "Bing Bong."
  • In "Mario And Bowser's Stupid And Crazy Adventures", Goodman takes Mario and Peach's baby after Sonic is killed until he was shot multiple times by Black Yoshi.
  • As of "Black Yoshi's Scam!", Goodman now wears a black suit that was supposedly made from elephant a**hole.
  • It is revealed in "Black Yoshi's Black Friday!", that Goodman spends every Thanksgiving looking at his bank account because his family only wants him for money.
  • In "The Fender Bender!", the Goodman with his black suit is actually a different puppet.
  • His cussing has been toned down significantly since YouTube began cracking down on Logan's videos.
  • In his first appearances with his black suit, Goodman's hair was shorter, but in recent videos, his hair is a bit longer.
  • He is an organ donor.[2]
  • Goodman also works as a manager at Jimmy Johns in "Jeffy Gets a Job!"
  • In the same video, he reveals that he had a great grandfather named Jimmy John Goodman who founded the Jimmy Johns restaurant.
  • Goodman was originally voiced by Zeke, a long-time friend of Logan's.
  • In a Los Angeles police video from another user, Goodman was featured as the cop, with his first name being Mike in the video.
  • Goodman has been shown to be not very smart in many of his decisions. He will often get poor money changes, bet money to a shady person, bet without knowing the victim's dish, kill a kid for hitting him and do many over-exaggerated outrageous things.
  • Along with Jeffy, he's known for being more profane than most of the other characters in SML.
  • Goodman reveals in The Watch!, that he wears a suit made of elephant a**hole, leather shoes made of cowhide, and a raspberry bowtie.
  • In CHARACTER Q&A #2 it was revealed that he paid 650,000,000 dollars for his elephant a**hole suit.
  • As of The Fender Bender!, Goodman is the owner of Domino's pizza and Walmart.
  • According to Brooklyn T. Guy, Goodman has very soft hair because he uses shampoo and conditioner.
  • Goodman rarely asked Mario for his house payment and threaten him in 2019. He would come for a house payment in Mr. Goodman's Son!, in a very civil manner and wasn't mad when Mario couldn't make the payment, instead offering an alternative that Mario easily followed through on (though only because Richard was mostly pestering Junior and his friends). He also demands the payment in Jeffy's Halloween! where Jeffy gives Patrick the money for Halloween and Mario had to find him to get the money back for Goodman. He would finally ask for Mario's house payment in Jeffy's Commercial! where he was paid with Jeffy's money from the SML merch sales, much to his surprise.
  • Despite being currently an antagonist, Goodman is sometimes shown to have a good side such as when he talks to Dr. Fredrick Finkles**tz about stopping an asteroid from killing everyone on Earth in "The Asteroid!" and when he gets Mario's house back to Mario since the house was sold to The Loan Dolphin and since Mario was homeless (though he only did it on the condition that he could raise the interest rate on Mario's mortgage to 1000%).
  • According to a character Q&A, Goodman owns the news station that he works and that he's worked there for 10 years, since 2009.
  • The first episode where he acted as an antagonist towards Mario was It All Comes to an End.
  • In Black Yoshi's Big Bamboozle!, it's revealed that his credit card number is [9427 1987 5290|4060 9427 1987 5290] and that his security code is 845. In addition, it's also revealed that he has all his bills on auto-pay.
  • Goodman is similar to the Mega64 character Marcus in look, being voiced by well-known member, Shawn Chatfield. This is mainly due to both being based on the same puppet.
  • Goodman has developed an attitude similar to Biff Tannen from specifically Back to the Future Part II; both are irritable, tyrannical and have bad relationships with family members. They have even experienced wealth and have used women as objects.
  • In Jeffy's Big Mess!, it is revealed that the reason why Goodman targets Mario for things like his house payments is that he is Goodman's favorite victim as he's famous and a mascot, but also to get revenge at him for cutting the couch in "The Koopalings! Part 2" even though he actually didn't do it.
  • It's currently unknown if the house payments are real.
    • Fans speculate that Goodman is actually extorting and scamming people, especially Mario, into paying him by pretending to be the landlord of their house as part of his get-rich-quick scheme. Others believe the alleged house payments are part of an elaborate scheme to obtain testicles and nipples to eat.
  • In Lance's latest Live Chat video, a fan named The Smash Kid asks Jeffy to beat up Goodman, with Lance saying that if he had someone to hold the camera, he would definitely do it. This shows that the cast is aware of the hatred Goodman gets and would gladly show him getting beaten up.
  • His 2016 onwards persona is similar to the character Bryce Tankthrust from the Youtube Channel Brandon Rogers, as both are rich, are the CEO's of many companies, and are rather rude to people. Other fans liken him to Henry F. Potter from It's a Wonderful Life, albeit a much more extreme version.



  2. 2.0 2.1 Goodman's driver's license Jeffy's Shirt! (
  3. ("Oh, I didn't know we were playing hockey, Mario!" about the filet mignon)
  4. ("I didn't ask for a pair of smoker's lungs!" about the steak)
  5. Meet The Cast: Lance


Polls have been archived. See here for poll archive. Polls have been archived. See here for poll archive.